Shifty Jelly (what a name!) with a good article on the realities of independently developing software.
People will spend hours researching a $2 purchase, browsing reviews, emailing the developer, checking online forums. Then they will go to a coffee shop they’ve never been before and buy a $4 coffee. From the developer they expect unlimited support, unlimited free updates. From the coffee shop they expect nothing except mediocre coffee.Shifty Jelly You Guys Are Millionaires Right?